Insights

Engineering notes from the people who did the work.

Practical guides on AI agents, Flutter and mobile, and buying software. Each one names its author and links the sources it relies on.

21 articles across 4 topics Subscribe by RSS

Latest Insight 21

Google Play's 12-Tester Rule: Plan Your Android Launch

New personal Google Play accounts must run a closed test with 12 testers for 14 days. What that adds to your launch date and how to plan for it.

Flutter & Mobile Engineering4 min readMuhammad Bilal Shakoor

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Latest Insight 20

What a Trades Website Must Do on a Phone Before Scrolling

What a tradesperson's site needs on the first phone screen, and the speed and tap-size targets Google publishes for it. Sourced from Google's own pages.

Buying Software5 min readMudabbir Hasan

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Latest Insight 19

Google Business Profile vs Website for UK Tradespeople

What Google says a Business Profile does for local ranking, what only a website can do, and how a plumber or mechanic should split the work between them.

Buying Software4 min readMudabbir Hasan

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All articles, newest first

  1. 18

    Why Get a Website Demo Before Paying a Web Designer?

    Why see a website demo before paying a web designer: judge the design, test it on your phone and ask the right questions before committing to a full build.

    Buying Software8 min readMudabbir Hasan

  2. 17

    Predictive Maintenance: Start With Thresholds, Not ML

    How to start IoT predictive maintenance: collect clean data, set thresholds, add simple analytics and only then machine learning. What the guides agree on.

    Build Logs & Industry Playbooks4 min readMudabbir Hasan

  3. 16

    Single Agent or Multi-Agent? Start With the Simplest Design

    Anthropic's own guidance on workflows, single agents and multi-agent systems: when extra agents help, what they cost, and how to test before you build.

    AI Agents & Automation in Practice4 min readMudabbir Hasan

  4. 15

    Cookie Consent and Analytics for a UK Business Website

    What the ICO expects from a UK cookie banner, when analytics may not need consent, and how Google consent mode fits. With how our own site does it.

    Build Logs & Industry Playbooks4 min readMudabbir Hasan

  5. 14

    WordPress or Next.js for a Small Business Website?

    How to choose between WordPress and Next.js for a small business site: who edits it, what it must do, and what each platform's own documentation says.

    Buying Software3 min readMudabbir Hasan

  6. 13

    Can AI Assistants Read Your Website? A Practical Check

    A practical check that AI crawlers can reach and read your site: robots.txt, rendered HTML, status codes, and what llms.txt can and cannot do.

    Build Logs & Industry Playbooks3 min readMudabbir Hasan

  7. 12

    A Contractor Website Lead Form That Actually Gets Used

    Short fields, a visible phone number, a stated response time and a form built on sound HTML. What contractor sites need to turn visitors into leads.

    Build Logs & Industry Playbooks3 min readMudabbir Hasan

  8. 11

    App Store Review: A Pre-Submission Checklist for Founders

    The checks that reject most first apps, from Apple's own guidelines: completeness, metadata, privacy, login and a working demo account.

    Flutter & Mobile Engineering3 min readMudabbir Hasan

  9. 10

    Internal AI Assistant: How to Avoid Leaking the Wrong Data

    Enforce permissions in the retrieval layer, not the prompt. OWASP's guidance for internal AI assistants, plus a short test you can run before launch.

    AI Agents & Automation in Practice3 min readMudabbir Hasan

  10. 09

    Hiring a Pakistan Dev Team: Questions for UK Founders

    Time zones, code ownership, data and quality: what UK founders should get in writing before hiring a Pakistan software team, from both sides of the debate.

    Buying Software3 min readMudabbir Hasan

  11. 08

    Custom Software or Off-the-Shelf SaaS? A Five-Year View

    Build what differentiates, buy what is a commodity. A five-year cost method and the vendor cost claims not to rely on, with a test for your own business.

    Buying Software4 min readMudabbir Hasan

  12. 07

    Own Ordering App or Delivery Marketplace? Do the Maths

    A break-even method for UK takeaways: work out what each order saves on your own app, using your contract rate, a real menu basket and published card fees.

    Buying Software4 min readMudabbir Hasan

  13. 06

    Build or Buy an AI Agent? Decide Workflow by Workflow

    Most build-vs-buy AI guides are written by firms that sell builds. A per-workflow test from their shared criteria, and the statistics not to trust.

    AI Agents & Automation in Practice4 min readMudabbir Hasan

  14. 05

    When Should an AI Agent Escalate to a Human?

    Design escalation by what an action can break, not only by model confidence. Risk tiers, trigger signals and logging for AI agents that hand off to people.

    AI Agents & Automation in Practice4 min readMudabbir Hasan

  15. 04

    Flutter or Swift? Questions That Decide Your First App

    Choose between Flutter and native Swift by answering five questions in order, then test your riskiest feature for two weeks before committing the budget.

    Flutter & Mobile Engineering4 min readMudabbir Hasan

  16. 03

    Choosing a Software Partner: Checks You Can Verify

    Split your vendor checks into what you can verify yourself in an hour and what to make the vendor produce, with the red flags the 2026 guides agree on.

    Buying Software4 min readMudabbir Hasan

  17. 02

    How to Cut an MVP Down to a Version You Can Ship

    Signs your MVP is too big, a five-step way to cut it, and the parts you should never cut, from 2026 guides and our MVP service approach.

    Buying Software3 min readMudabbir Hasan

  18. 01

    Paid Technical Discovery: What You Get and When to Skip It

    What a software discovery phase produces, how Technical Discovery differs from a Product Discovery Sprint, and when small projects can skip both.

    Buying Software4 min readMudabbir Hasan