SEO built around the searches your customers actually use.
Search engine optimisation for business websites: a technical and on-page review, local search work including your Google Business Profile, and ongoing content and reporting, aimed at being found for the searches your customers actually use.
Why teams come to us
- A website that search engines can't easily crawl, understand or index
- Pages that don't match the words customers actually search with
- Weak or inconsistent local signals, so the business is hard to find on Google Maps and in local results
- No measurement, so nobody knows which pages or searches bring enquiries
What's delivered
Technical SEO review
Crawling, indexing, page speed, structured data and on-page problems found and prioritised
Keyword and page mapping
The searches your customers use, matched to the right pages
On-page optimisation
Titles, headings, descriptions and copy aligned to those searches
Local SEO
Google Business Profile, consistent name, address and phone details, and local pages
Content that answers real questions
Pages and articles built around what customers ask before they buy
Tracking and reporting
Search Console and analytics set up, with clear regular reporting
Delivery phases
01
Audit and baseline
A technical and on-page review of the current site, plus a snapshot of what Search Console and analytics show today, so progress can be measured against something real.
02
Plan
Searches mapped to pages, and a prioritised list of fixes and new content, ordered by what is most likely to matter for your business.
03
Implement
Technical fixes, on-page changes, local profile work and content, applied to the site or handed to your developer with clear instructions.
04
Report and refine
Regular reporting on searches, pages and enquiries, with the plan adjusted to what the data shows rather than left on autopilot.
More detail
Is this the right fit?
- Your website exists but isn't showing up for the services you sell, or only shows up for the wrong searches.
- You serve a local area and want to be found in local results and on Google Maps.
- You have no clear view of which pages or searches bring enquiries.
- You want an outside review of technical problems, on-page basics and content before spending more on a redesign.
Not the right fit if
- A site with nothing to rank yet. If there are no service pages, a website build comes first.
- Anyone who wants a guaranteed ranking or a guaranteed date. Nobody can honestly promise either.
- A business that can't give access to its Search Console, analytics or website.
What we need from you
Access to Google Search Console and analytics, if they exist
They show what people already search and click, which is the baseline every recommendation is measured against.
A list of your services and the areas you cover
Keyword and page mapping starts from what you actually sell and where, not from generic terms.
Access to your Google Business Profile, for local businesses
Local results depend on that profile matching your website's name, address and phone details.
A way to change the website, yours or your developer's
Recommendations only help once they are applied: titles, copy, page structure and technical fixes all live on the site.
Tech, and why it's the right call
Google Search Console
It is Google's own report of how the site is crawled, indexed and found, and of the exact searches that produce impressions and clicks.
Analytics
Connects search visits to what people do next, so enquiries can be traced back to the pages and searches that brought them.
Google Business Profile
Drives how a local business appears on Google Maps and in local results, so its details must match the website.
Structured data
Markup that tells search engines what the business is, where it is and what it offers, in a form they can read directly.
Related case study
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