A storefront that gets people to checkout, not just to browse.

High-converting storefronts (Shopify, WooCommerce, or fully custom) with a streamlined checkout, performance-optimized architecture, and the analytics to actually see where revenue is being lost.

Why teams come to us

  • High cart abandonment (~70% industry average, per Baymard Institute) from complex checkout, surprise costs, forced account creation
  • Slow store performance — a 2-second delay can cost ~4% of revenue per visitor (Aberdeen Group / Cloudflare)
  • Poor mobile shopping experience despite mobile devices driving the large majority of e-commerce traffic (~71% as of 2026)
  • No data-driven growth systems — running the store blind without funnel or LTV data

What's delivered

Custom storefront that converts

Conversion-tested layouts across Shopify/WooCommerce/custom

Streamlined mobile-first checkout

All major payment methods, minimal steps, one-thumb mobile operation

Performance-optimized architecture

Image optimization, CDN, lazy loading, SSR — sub-2-second loads

Analytics & revenue growth dashboard

Funnel visualization, cohort retention, abandoned-cart automation, LTV

Delivery phases

01

Scope

The product catalog, payment methods, and fulfillment flow get mapped against the platform choice — Shopify, WooCommerce, or fully custom — before any design work starts.

02

Design

Conversion-tested layouts get built around the specific catalog and buyer journey, not a generic storefront template.

03

Build

A streamlined, mobile-first checkout gets built with all required payment methods and minimal steps, backed by a performance-optimized architecture — image optimization, CDN, lazy loading.

04

Ship & optimize

Launch, with an analytics and revenue-growth dashboard in place from day one — funnel visualization, cohort retention, abandoned-cart automation — so the store isn't run blind after launch.

More detail

Is this the right fit?
  • Cart abandonment is high and the checkout has more friction than it needs — surprise costs, forced account creation, too many steps.
  • The store is slow, and every extra second of load time is a measurable hit to conversion.
  • Most traffic is mobile, but the buying experience clearly wasn't built mobile-first.
  • There's no real visibility into where revenue is actually being lost in the funnel — the store runs on guesswork, not data.

Not the right fit if

  • A large-scale multi-warehouse, multi-currency enterprise commerce operation with an in-house team already running it — that's a different scale of engagement.
  • A site with no real product catalog yet — that's Website Design & Development or MVP Development, not this.
  • A project with no one able to approve payment provider, platform, or checkout-flow decisions during the build.
What we need from you

The current product catalog and any existing store platform

Whether this is a new build or a migration off an existing platform changes the scope significantly — knowing this up front keeps the estimate real.

Payment processor and shipping/fulfillment requirements

Checkout is the highest-friction part of any storefront — the specific payment methods and fulfillment flow needed shape the entire checkout build.

Any existing brand guidelines

Existing brand work gets used as-is in the design phase, not redone from scratch.

Tech, and why it's the right call

WooCommerce

Used directly in this portfolio for RaceToFreedom's subscription commerce storefront, with a custom checkout and upsell sequences — proven on a real, live subscription business, not just a default recommendation.

Mobile-first checkout

Built touch-optimized from the start, since the majority of purchases happen on mobile — a desktop-first checkout adapted afterward reads exactly like what it is.

Performance-optimized architecture

Image optimization, CDN, and lazy loading are built in during development — a slow store is a directly measurable conversion problem, not a cosmetic one.

Analytics & revenue dashboard

Funnel visualization and cohort/LTV data ship with the store, not bolted on later — a store without this runs on guesswork about where revenue is actually being lost.

Related case study

RaceToFreedom grows enrollments 220% in 6 months.

FAQ

Shopify, WooCommerce, or fully custom — which one do we need?
Depends on the catalog size, complexity, and existing systems — that decision gets made during scoping, not assumed up front. RaceToFreedom's subscription storefront in this portfolio runs on WooCommerce.
Can you migrate an existing store to a new platform?
Yes — migration scope depends on the current platform and how much custom logic needs to move with it, which is exactly what scoping is for.
What if I already have brand guidelines?
Bring them. Existing brand assets get used as-is in the design phase.
What does it cost?
Pricing depends on scope, so it isn't published as a flat number here — the free store audit exists specifically to size the work before anything is committed to.

Get a free store audit

Reviews the conversion funnel and identifies the biggest revenue leaks.

Get a free store audit