Case study · Website · Taxi & Transport
A premium Next.js website for Esher Cars, a private hire and airport transfer firm in Surrey: online booking, owner-managed airport fares and a custom CMS, so the owner runs the site, fleet, pricing and enquiries from one dashboard.
Services: Strategy · UI/UX design · Web development · Custom CMS · Online booking · SEO
The challenge
Esher Cars needed an online presence that better reflected its service quality and reduced the operational burden of managing its website. The objective was clear: a premium website that works as a practical business tool, not simply an online brochure.
The existing website lacked the polished presentation expected from a professional private hire and airport transfer service.
Updating prices, replacing vehicle images, changing contact details or editing page content needed external help, slowing down routine business decisions.
Customers mostly relied on phone or email to enquire, which created friction for people arranging transport outside normal working hours.
Booking requests, general enquiries and driver applications needed a more organised way to be collected and managed.
The owner wanted to manage the website independently, down to individual images, headlines, paragraphs and links.
What we built
01 · Customer-facing
Customers arrange journeys online, at any hour, without depending on phone calls or email exchanges.
02 · Owner-facing
A dedicated content management system, so routine updates never wait for a developer.
03 · Owner-facing
Booking requests, enquiries and driver applications arrive in one place.
04 · Customer-facing
The first impression a customer gets, designed to communicate professionalism before the journey begins.
The difference: a dynamic CMS
The client asked for one thing above all: the freedom to change anything on the site without calling a developer. So we did not build a fixed website. We built a dynamic CMS, and the site is made from content the owner controls, down to individual images, headlines, paragraphs and links.
The owner and their team sign in to a secure dashboard.
Edit a headline, swap an image, adjust a fare, add a vehicle or publish a testimonial.
The website shows the new content, with no developer in the loop.
Routine changes never wait for a developer.
Inside the site
01
A book-online button and the phone number sit in the header and the hero.
02
Fares to Gatwick, Heathrow, Stansted, Luton and London City, shown from rates the owner manages.
03
Saloon, estate, MPV, MPV+ and executive vehicles, each with passenger and luggage details.
04
A local page for Esher, with popular pickups and a booking button, one of ten area pages.
05
Customer reviews and the firm's own app for Android and iOS.
How a booking works
Pickup, destination, date and time, then a choice of vehicle.
Airport transfer prices appear up front, from rates the owner manages in the CMS.
The customer gets an email confirmation and the owner gets an alert for the new booking.
Every booking sits in the admin dashboard to review, confirm and manage.
Key features
Customers can arrange transport at any time, and the business gets a structured way to handle incoming requests.
Fares are adjusted through the admin dashboard and shown to customers up front.
Homepage, About, Services, Airport Transfers, Fleet, Contact, Become a Driver and the legal and accessibility pages.
Add vehicles, update descriptions, replace photographs or remove vehicles as the fleet changes.
Create and maintain pages for the towns and surrounding areas the business serves.
Authenticated access, team accounts and password reset support day-to-day management.
The build at a glance
Online booking
24/7
pickup, destination, date, time and vehicle
from Esher and Claygate to Surbiton
pages, fleet, fares and testimonials
The capabilities delivered with the platform.
The business impact
These improvements describe the platform's delivered capabilities. Quantified changes in bookings, revenue, conversion rates or search rankings have not been established.
The takeaway
For Esher Cars, we brought together thoughtful design, online booking, a custom CMS and centralised lead management in one platform. The outcome is a digital foundation the business can manage and build on as its services, fleet and customer needs evolve.
More screens
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Your turn
Tell us what you're building and we'll take it from first idea to live release. Here is how it starts.
We learn what you're building and recommend the right next step. No pitch.
Anything complex is scoped up front, before we build.
Reviewable increments, with testing running throughout, then a support window after launch.
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