Case study · Native iOS App · Social Platform

Rumor builds a 12,000+ waitlist before launch.

An invite-only social app for exclusive cultural events that built a 12,000+ person waitlist before public launch.

  • Native iOS in Swift
  • 12,000+ waitlist before launch
  • Invite-only events
Rumor discover off-market experiences
Rumor event RSVP
Rumor customize your interests

Inside the app

Invites that matter, screen by screen.

  • Rumor invite-only events

    01

    Invites that matter

    An invite-only way into events.

  • Rumor discover off-market experiences

    02

    Discover off-market experiences

    Featured events to browse and filter.

  • Rumor customize your interests

    03

    Customize your interests

    Filter the feed by category and location.

  • Rumor event RSVP

    04

    Get invited by top organizers

    RSVP to an event the host invited you to.

  • Rumor manage your RSVPs

    05

    Manage your RSVPs

    Upcoming, invited, applied and past events in one place.

  • Rumor chat with hosts

    06

    Chat with hosts

    Message hosts directly in the app.

How it came together

From brand to waitlist to app.

  1. 01

    A brand sets the tone

    A full identity system: bespoke typography, iconography and a UI design system, dark and premium, across the app and marketing.

  2. 02

    Social strategy builds demand

    Social strategy and influencer-led content built a 12,000+ person waitlist before the app was publicly available.

  3. 03

    The app runs the events

    A native Swift app with real-time event management, invite-only access flows and a content-rich social feed.

Key features

Built for the night out.

  • Real-time, invite-only events

    Real-time event management with invite-only access flows.

  • A content-rich social feed

    Discover events, customise interests, RSVP and chat with hosts, all in the app.

  • A full identity system

    Bespoke typography, iconography and a UI design system carry the same dark, premium look across the app and marketing.

The results · Before launch

A waitlist before the app was public.

People on the waitlist before public launch

12,000+

Waitlist size before the app's public launch.

More screens

Rumor invite-only events
Rumor discover off-market experiences
Rumor customize your interests
Rumor event RSVP
Rumor manage your RSVPs
Rumor chat with hosts
Rumor invites that matter, customize your interests

Stack

Swift

What the client said

“Building Rumor required a team that could keep up with a product that was changing quickly. MetaBuf understood the importance of getting the experience right, not just getting the app built. They were able to work through the complexity with us and turn the product requirements into something that felt cohesive and usable.”
Josh Zipkowitz, Founder & CEO · Rumor

Your turn

Want an app like this for your business?

Tell us what you're building and we'll take it from first idea to live release. Here is how it starts.

  1. 01

    A free project call

    We learn what you're building and recommend the right next step. No pitch.

  2. 02

    Scoped properly

    Anything complex is scoped up front, before we build.

  3. 03

    Built in small steps

    Reviewable increments, with testing running throughout, then a support window after launch.