Case study · Native iOS App · Social Platform
Rumor builds a 12,000+ waitlist before launch.
An invite-only social app for exclusive cultural events that built a 12,000+ person waitlist before public launch.
- Native iOS in Swift
- 12,000+ waitlist before launch
- Invite-only events



Inside the app
Invites that matter, screen by screen.

01
Invites that matter
An invite-only way into events.

02
Discover off-market experiences
Featured events to browse and filter.

03
Customize your interests
Filter the feed by category and location.

04
Get invited by top organizers
RSVP to an event the host invited you to.

05
Manage your RSVPs
Upcoming, invited, applied and past events in one place.

06
Chat with hosts
Message hosts directly in the app.
How it came together
From brand to waitlist to app.
- 01
A brand sets the tone
A full identity system: bespoke typography, iconography and a UI design system, dark and premium, across the app and marketing.
- 02
Social strategy builds demand
Social strategy and influencer-led content built a 12,000+ person waitlist before the app was publicly available.
- 03
The app runs the events
A native Swift app with real-time event management, invite-only access flows and a content-rich social feed.
Key features
Built for the night out.
Real-time, invite-only events
Real-time event management with invite-only access flows.
A content-rich social feed
Discover events, customise interests, RSVP and chat with hosts, all in the app.
A full identity system
Bespoke typography, iconography and a UI design system carry the same dark, premium look across the app and marketing.
The results · Before launch
A waitlist before the app was public.
People on the waitlist before public launch
12,000+
Waitlist size before the app's public launch.
More screens







Stack
What the client said
“Building Rumor required a team that could keep up with a product that was changing quickly. MetaBuf understood the importance of getting the experience right, not just getting the app built. They were able to work through the complexity with us and turn the product requirements into something that felt cohesive and usable.”
Your turn
Want an app like this for your business?
Tell us what you're building and we'll take it from first idea to live release. Here is how it starts.
- 01
A free project call
We learn what you're building and recommend the right next step. No pitch.
- 02
Scoped properly
Anything complex is scoped up front, before we build.
- 03
Built in small steps
Reviewable increments, with testing running throughout, then a support window after launch.
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